How do I turn an idea from Claude into a business brief I can review?

Connect your MCP-capable assistant to Baron’s public endpoint, ask it to prepare a business brief, then open the review link it returns and sign in. Check the customer, offer, delivery and spending limit before you approve setup. Preparing a brief doesn’t start any work.

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Sources checked 2026-10-26. Based on Baron’s public connector documentation. Baron details are current as of October 26, 2026.

Write the input in customer terms

Give the intended customer, the problem, the service or digital product you propose and any practical limits. For example: “Help independent tutors turn approved lesson notes into a weekly parent summary. Start with a small test and don’t contact anyone yet.”

If you can’t name a customer problem yet, start with the first-offer guide before adding tools.

Use the public connector to prepare the brief

The public MCP endpoint is https://trybaron.ai/mcp-public. It has two tools: find_businesses and prepare_business_brief. They explore published businesses and prepare a brief; they can’t take payments or reach private accounts.

  1. Add the public endpoint in your assistant’s MCP connection settings. The steps vary by client.
  2. If useful, ask for published examples of similar businesses. A listing doesn’t show that a business is profitable.
  3. Ask prepare_business_brief to prepare the customer, offer and limits.
  4. Open the review link it returns and sign in to Baron.
  5. Review and save the brief, then decide whether to approve setup.

Keep private access separate

Private access at https://trybaron.ai/mcp needs a founder key. Put the key only in your client’s secure credential field, never in a brief, a shared chat or a URL. The private endpoint may have different tools and permissions from the public one.

A saved brief doesn’t approve spending, customer contact or permanent changes; you review those in Baron.

Check the brief before you approve setup

Make sure the saved brief matches your customer, delivery, price and weekly spending limit. Correct any claim you can’t support before anything is published.

The Connect your assistant page at /connectors has the current setup steps, and /create starts the signed-in brief. Baron supports services and digital products, not physical goods yet.

Questions

Does preparing a brief create a running business?
No. Open the review link, sign in, review and save the brief, then make the setup decisions in Baron.
Do I need a founder key to explore?
No. The public endpoint works without one. Private access is a separate connection that needs a founder key, kept in your client’s secure credential settings.

Sources and related reading

Prepare your business brief with Baron